Sports Marketing Gone Wrong »

Morgan Freeman Celebrates the Olympic Spirit

California Correspondent February 24, 2010 0

And he puts nicely into words what we’re all thinking&#

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Jocks with a start-up itch

California Correspondent August 5, 2008 1

By way of Valleywag (Deadspin’s sister site) comes a list of the worst athlete-funded start-ups of all time, including: WePlay.com: Peyton Manning, Derek Jeter and LeBron James this week announced they’ve thrown $8.6 million

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Lance’s new energy drink, no synthetic testosterone included

California Correspondent June 8, 2008 0

If you’ve been reading sports sites other than ours lately (but why would you really?), you may have seen this ad for Lance Armstrong’s new sports drink: FRS Healthy Energy. According to reputable sources,

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