Boston Bruins to star in “The Bear and the Gang”

King Ing March 27, 2012 0

The Boston Bruins sure know how to introduce their new mobile app to the market. Not only can you purchase tickets or get instant game alerts, more importantly you get exclusive access to the first episode of “The Bear and the Gang.” Sure it guest stars a bunch of Bruins’ players, but the one I want to see in action is Rene Rancourt.

Doesn’t the theme song remind you of the great 80’s sitcoms like “Perfect Strangers” and “Family Matters?”

This is all part of Boston’s new Digital Entertainment Network that looks to integrate the team’s digital, social, and mobile features into one user friendly website.

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