Street carts are the newest rage in the culinary game. Whether it be kimchi tacos or schnitzel, the lines at some of NYC hottest food trucks can be long yet well worth it.

I wonder if Nike had that in mind when they came up with their marketing strategy for the new 2011 Summer Collection. Bringing to us a bright blue and pink ice cream truck. The campaign titled “Always On” will travel to various city playgrounds gifting people with sneakers, t-shirts, and what else ice cream.

So to get in on the fun make sure you follow Nike Sportswear to see where the Nike mobile will be next.