The NFL does not mess around as they say see you later to Coors Light for a better deal with Bud Light.
“In one of the largest-ever league sponsorship deals, the U.S. division of brewing giant Anheuser-Busch InBev NV will make Bud Light the official beer of the nation’s richest sports league starting in 2011. A person familiar with the terms of the deal said it is worth nearly $1.2 billion over six years.”
Show them the money. Actually where does all this cash go?