When the Chuck Liddell nude workout video first hit the internet I thought to myself this had to be a ploy. And now that Chad Ocho Cinco has a similar type of video released we can safely say it is part of Reebok’s viral marketing plan for their new ZigTech brand of sneakers.
Weird, but it definitely got people talking.
Plus it also helped seeing Pauly D and Mike “The Situation” talk to both athletes about the shoe. (Video after the jump)