The NY Times flexes their journalistic prowess today, uncovering a little-known group of baseball card collectors that share their exuberance in the “breaking” (ie. opening) of a box of new cards by posting their videos on YouTube.
â€œWhen youâ€™re in a card store and youâ€™re opening up a box of cards, I donâ€™t care whoâ€™s in the store, theyâ€™re all waiting to see what youâ€™re going to get,â€ said Rick Dalesandro, 45.
As a kid who collected baseball cards, I know the excitement that comes from opening a new pack of cards. And now you can experience this without even having to buy the cards.
Wearing a frizzy black wig, shades and zany tie-dye costumes, Dalesandro has branded himself as Dr. Wax Battle and invented a universe of characters and plotlines around him. He has more than 450 videos on YouTube, with several reaching 20,000 views, and each involves a box break.
While it’s a little creepy that the guy dresses up in a costume, it’s great that the baseball card companies are finding a way to market their products online. The only problem with baseball cards is that most of them eventually become worth nothing (like the Griffey Jr and Frank Thomas rookie cards I once owned). Check out Dr. Wax in action below…