I think most companies can and should take lessons from the advertising team at Nike. Their commercials are pretty much always spot on. Take for instance this one for their NikeID sneakers with Cesc Fabregas, Wayne Rooney and Cristiano Ronaldo. It plays with your emotions like Kate Winslet in the Titanic. What more can you ask for in a commercial! So much better than the ads that CareerBuilder puts out.
Sometimes I just want to smack ad execs around. Who are they targeting? Dumbasses?
-Assist to JMayers