Movember challenges men to grow a Mo (Aussie slang for moustache) for one month only, November, where the hairy ribbon will become the centrepiece for a conversation about formerly taboo topics.
To participate, men can register at www.movember.comand create a profile to showcase their Mo-growing effort and collect donations for the Prostate Cancer Foundation. On the first day of Movember, with a clean-shaven face, Mo Bros will begin the month-long journey of growing and grooming their Mo. The Mo thus becomes a conversation piece for Mo Bros to talk with family, friends, co-workers and even strangers about their passion for men’s health issues and the importance of prostate cancer research.
“When I heard about Movember, my first thought was, ‘What a great way to support my uncle, who has spent the last two years battling prostate cancer,’ ” commented Mo Bro Jack Choate of Santa Monica, Calif. on why he became involved in the ‘mo’-vement. “My second thought was, ‘Who doesn’t want a valid reason to grow a moustache?’ My uncle and I are counting down the days until next Movember to do it all over again.”
It’s time that men face the facts:
* Prostate cancer is the most common non-skin cancer in America, affecting one in six men.
* A man is 35% more likely to develop prostate cancer than a woman is to develop breast cancer.
* More than 28,000 men will die from the disease this year – that is one death every 19 minutes. It is estimated that there are approximately 2 million American men currently living with prostate cancer.
“Movember is a great way to generate awareness and raise money for prostate cancer. The common enthusiasm and camaraderie Movember generated within our company, from I.T. staff to marketing, production and even the team riders, only added to the fun,” said Mo Bro and Quiksilver CEO Bob McKnight about Quiksilver’s involvement last year, which raised over $64,000.
‘Mo’-re than Mos
While the journey of growing a moustache is the focal point of Movember, the ‘mo’-vement provides other opportunities to celebrate the Mo. The month of Movember will culminate with Gala Parties in New York, Los Angeles, San Francisco, San Diego, Chicago and Boston. Mo Bros who raise $100 or more are invited to attend the highly anticipated Gala PartÃ© in their city. Party-goers show up dressed to suit the style of their Mo and battle it out for the prestigious “Man of Movember” title. While growing a Mo is left to the men, Mo Sistas also form an important part of Movember by fundraising, recruiting Mo Bros to participate, and attending the highly anticipated Gala Parties.
How the ‘Mo’-vement Began
Movember, an Australian non-profit organization, was born in 2003 when a couple of Australian mates were enjoying a beer at a small bar in Melbourne and decided two things – men’s health issues needed a forum and the moustache was in dire need of a comeback. Their goal was to create a campaign that joined like-minded individuals while raising money for charity and having fun along the way.
Since 2003, Movember has turned into a truly global movement. In 2007, Mo Bros and Mo Sistas in the United States, United Kingdom, Canada, New Zealand, and Spain joined their Aussie counterparts by participating in the campaign. Since Movember’s inception, almost 200,000 Mo Bros have sported a Mo and more than $29 million has been raised globally for prostate cancer research, including $740,568 raised in the United States last year. Movember is the biggest international event supporting prostate cancer.
Each year, the campaign is brought to life with a new and unique theme. The 2008 campaign will revolve around the tagline “United We Believe.” With groundswell continuing to build, Movember has just begun to harness the desire of men to stand up for their own health issues. “United We Believe” signals that the ‘mo’-vement is out there and Americans will experience increasing Mo-sightings. This year’s United States campaign will be sponsored by Philips Norelco, Canadian Club Whisky, Playboy, and DC Shoes.
Movember is a global charity event that invites men to grow moustaches (or Mos) for the month of November. The moustache serves as the ‘hairy ribbon’ and the vehicle by which participants in Movember raise funds and awareness for men’s health – specifically prostate cancer. Movember aims to reduce the number of preventable male deaths by raising funds and creating awareness about prostate cancer among males age 25 to 40. Prostate cancer is the most common non-skin cancer in men. One in six American men will be diagnosed with the disease in their lifetime, and cases are expected to double over the next 15 years. This makes it the number one cancer threat to the lives and health of men in the country. Funds raised by Movember go directly to the Prostate Cancer Foundation and will be invested in some of the most promising prostate cancer research being conducted in the world today. The goal is to find new and better ways to prevent, detect and treat prostate cancer…and one day find a cure. Since Movember’s inception in 2003, almost 200,000 Mo Bros have sported a Mo and more than $29 million has been raised globally for prostate cancer research. For more information please visit www.movember.com.