Jocks with a start-up itch

California Correspondent August 5, 2008 1

By way of Valleywag (Deadspin’s sister site) comes a list of the worst athlete-funded start-ups of all time, including: Peyton Manning, Derek Jeter and LeBron James this week announced they’ve thrown $8.6 million funding into the social network Weplay. I’d be surprised if it still exists in a year. Shaquille O’Neal, Mike Piazza and DeLisha Milton launched this in 1999 to promote Shaq’s shoes and sports apparel. No longer exists. In 2000, John Elway, Michael Jordan and Wayne Gretzky’s pledged to spend $50 million marketing the site over the next year. It now redirects to the CBS Sports store. Mets reliever Billy Wagner and sports author Burton Rock funded a celebrity blog portal, which launched in August 2006. Two years later it no longer exists.

          Are there any others terrible sports celeb start-ups that they left out?

          I’d add FRS, Lance Armstrong’s energy drink. Have you seen it in a store? Me neither. Add any other failed athlete-backed start-ups in the comments below.

          One Comment »

          1. Scott Salley August 5, 2008 at 9:24 pm -

            All-Star Cafe

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