By way of Valleywag (Deadspin’s sister site) comes a list of the worst athlete-funded start-ups of all time, including:
WePlay.com: Peyton Manning, Derek Jeter and LeBron James this week announced they’ve thrown $8.6 million funding into the social network Weplay. I’d be surprised if it still exists in a year.
Dunk.net: Shaquille O’Neal, Mike Piazza and DeLisha Milton launched this in 1999 to promote Shaq’s shoes and sports apparel. No longer exists.
MVP.com: In 2000, John Elway, Michael Jordan and Wayne Gretzky’s pledged to spend $50 million marketing the site over the next year. It now redirects to the CBS Sports store.
ChatWithAStar.com: Mets reliever Billy Wagner and sports author Burton Rock funded a celebrity blog portal ChatWithAStar.com, which launched in August 2006. Two years later it no longer exists.
Are there any others terrible sports celeb start-ups that they left out?
I’d add FRS, Lance Armstrong’s energy drink. Have you seen it in a store? Me neither. Add any other failed athlete-backed start-ups in the comments below.